Wendy loves Wendy’s!
In these days, many people in the world can not imagine their lives without fast food. As lots of people getting jobs, they do not have enough time to cook so they are looking for fast food more and more. According to Paeratakul, S. (2003, November), “Fast food is a growing component of the American diet, and the frequency of fast-food use has increased dramatically since the early 1970s. The number of fast-food outlets increased from about 30, 000 in 1970 to 140, 000 in 1980, and fast food sales increased by about 300%. Recent estimates show that in 2001, there were about 222, 000 fast-food locations in the United States, generating sales of more than $125 billion. Three often consumers agreed that meals at a restaurant or fast-food establishment are essential to the way they live, and three of five consumers reported that they ate at fast-food restaurants in 2002 about as often as they did in 2001” (para.1). As above this article it is a fact that fast food consumption has increased. So which fast food restaurant do you prefer? In fact, Wendy’s has advantages than any other fast food restaurants such as McDonald’s and Burger King.
In “Wendy’s company profile” (2007, October), “Wendy's is the third largest quick-service hamburger restaurant chain in the world, with more than 6,700 restaurants in North America and international markets. It was founded by Dave Thomas in Columbus Ohio in 1969. After ten years, Wendy’s became the first national restaurant chain to introduce the salad bar. In addition, Dave Thomas created foundation for adoption in 1992. Wendy's serves the best hamburgers in the business, made with fresh beef hot-off-the-grill and a choice of toppings. We also serve chicken sandwiches, frescata sandwiches, fries, frosty, soft drinks, and a variety of fresh, healthful foods - garden salads, grilled chicken sandwiches, baked potatoes, and chili. Nowadays, it has more than 300 international Wendy’s restaurants” (para.1). Controversy about fast food has many different people’s opinion. In “Epinions”, lawgirl (2000, October) said that McDonald’s is the cheapest fast food and especially Big Mac tastes very good. Malysa (2001, January) who likes Burger King said that Burger King is the good place to enjoy with whole family (from a child to an elder). On the other side, Bruguru (2001, June) said that Wendy’s has a better quality than the average fast food restaurant. People’s preference about fast food restaurant is hard to anticipate. In fact, Wendy’s has advantages than other fast food restaurant because they have various menus, more healthy food, lots of society programs and special advertisement.
At first, Wendy’s has diverse menu than any other fast food restaurant. They are different concept of hamburgers from other fast food hamburgers. For example, there is a menu “Old Fashioned Hamburgers” which has a square patty. In addition to, they have square sandwiches and the ingredients are more various than others. For example, in “McDonald’s Menu”, chicken club sandwich’s ingredients are toasted bakery roll, lettuce, mayonnaise, a slice of tomato, bacon and Swiss cheese. However, in “Wendy’s Menu”, chunky chicken salad ferscata has special ingredients. It has tender chopped chicken breast and vegetables tossed together with Dijon ranch, romaine, a slice of tomato. In other words, Wendy’s offers more selections and choices to customers. Moreover, according to “McDonald's Versus Wendy’s” (2007), they provide to a wide-range of tastes with their baked potato, chili, and several sandwich options. Wendy’s presents 5 chicken and hamburger selections compared to only 3 from McDonald’s. Wendy’s as well offers two different salad choices while McDonald’s offers only a side salad.
Second, Wendy’s nutrition is healthier than any other fast food restaurants. In these days, many people concern about trans fat. Actually Wendy’s is trying to reduce trans fat. For example, French fries which size is medium in “McDonalds Nutrition” calories from fat are 180g, trans fat is 5g and protein is 4g. However, same size French fries in “Wendy’s Nutrition”, even though calories from fat is same with McDonalds, its trans fat is 1g and protein is 6g. It shows that Wendy’s has lower trans fat and better nutrition than other fast food restaurants.
Third, Wendy’s has lots of community programs. According to “Wendy’s community programs”, they have Wendy’s Animal Welfare Program, Wendy’s Wonderful Kids, Wendy’s 3 Tour Challenge, Dave Thomas Foundation for Adoption, Wendy’s High School Heisman Program. Among these, in “Dave Thomas Foundation for Adoption” they introduce themselves that “The Dave Thomas Foundation for Adoption is a non-profit public charity dedicated to dramatically increasing the adoptions of the more than 140,000 children in North America’s foster care systems. Dave Thomas, founder of Wendy’s, created the Foundation in 1992 to assure that every child has a permanent home and a loving family” (para.1). Like this program, Wendy’s are giving back to society what they earned from it. Wendy’s is not only care about their company but also community.
Last of all, Wendy’s logo on advertising is reliable. For instance, in “Wendy’s Ads”, they use a phrase “Fresh, Never Frozen”. Because of that phrase people can believe them and eat real meat patty. Furthermore they use clever advertising to reveal their value to promotion. For example, in “McDonald's Versus Wendy’s” (2007), when the fast food chain started yielding the characters in their commercials associating everyday expenses with the value of Wendy’s 99-cent menu items, it was certainly catchy and entertaining. Wendy’s advertising makes customers believe not just for selling products.
According to “National Review” (2005, June), “Some weeks ago, one Anna Ayala, a 39-year-old resident of Las Vegas, "found" part of a human finger in the bowl of chili served to her at a Wendy's fast-food franchise in California. She promptly sued..”. An opponent claimed that she found a human finger in the bowl. However, it is not true. Also in “National Review”, “when she sued Wendy’s it was withdrew her action when it became known that she is a serial plaintiff, who has a long record of trying to get money out of big corporations.” It shows that it was not a real.
In conclusion, Wendy’s has many strong points than any other fast food restaurants. It serves many kinds of menus, lower trans fat. Moreover Wendy’s has efforts to do many community programs and advertising. All companies, including fast food chains encounter problems about public’s interest. What important is that do all they can to create ways to improve their services and present high standards. Wendy’s is one company that value quality, not only in their service, but also in their products, employees and customer satisfaction.
References
Paeratakul, S (2003, November). Fast food consumption and dietary intake profiles - Fast Food. Retrieved October 1, 2007, from
http://findarticles.com/p/articles/mi_m0887/is_11_22/ai_111023412
Company profile (October 3, 2007). Retrieved October 1, 2007, from
http://www.wendys-invest.com/main/cp.php
Lawgirl (October, 2000). Retrieved October 1, 2007, from
http://www.epinions.com/rest-review-D9C-B26702A-39E372F6-prod1
Malysa (January, 2001). Retrieved October 1, 2007, from
http://www.epinions.com/rest-Chain_Restaurants-All Burger_King/display_~reviews/sec_~opinion_list/pp_~26
Bruguru (June, 2001). Retrieved October 1, 2007, from
http://www.epinions.com/rest-Chain_Restaurants-All-Wendy__s/display_~reviews
Mcdonald’s Versus Wendy’s (2007). Retrieved October 2, 2007, from
http://www.associatedcontent.com/article/54765/mcdonalds_versus_wendys_value_fast.html
McDonald’s nutrition. (n.d.). Retrieved October 3, 2007, from
http://www.mcdonalds.com/app_controller.nutrition.index1.html
Wendy’s nutrition. (n.d.). Retrieved October 3, 2007, from
http://wendys.com/food/Nutrition.jsp
Wendy’s community programs. (n.d.). Retrieved October 3, 2007, from
http://wendys.com/community/
Dave Thomas foundation for adoption. (n.d.). Retrieved October 3, 2007, from
http://www.davethomasfoundationforadoption.org/news/news.asp
National Review (June 6, 2005). Retrieved October 5, 2007, from
http://findarticles.com/p/articles/mi_m1282/is_10_57?pnum=2&opg=n1537
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